In a fiercely competitive labor market, recruiters must engage candidates like a marketer would engage customers. In this environment, social media is increasingly becoming the norm, resulting in a social recruiting experience across platforms as diverse as Twitter, LinkedIn, Facebook and even photo blogs like Instagram, according to a Jobvite survey. In addition, recruiters plan to invest more in social recruiting (73 percent), referrals (63 percent) and mobile (51 percent). “The candidate experience is paramount in a time of talent scarcity and perpetual recruiting,” Jobvite CEO Dan Finnigan told eWEEK. “Companies need to optimize the recruiting process for mobile to connect with job seekers at every touch point. Offering a seamless experience from the palm of job seekers’ hands will make it even easier for them to connect with great companies whenever, wherever and with whatever device they choose.” The company’s Social Recruiting Survey, now in its seventh year, was completed by more than 1,800 recruiting and human resources professionals across a range of industries and regions.
The survey revealed that recruiters gravitate toward LinkedIn (94 percent), Facebook (66 percent) and Twitter (52 percent) in their hiring efforts. The findings also indicated that job seekers need to be aware of their personal brand image and understand that anything shared publicly on social media can be accessed not only by hiring managers but also by their bosses, colleagues, and clients.
Think twice about posting that risqué selfie online. “We would recommend keeping that in mind when posting on social media,” Finnigan said. “Today, recruiters aren’t just looking for transferrable skills on social. They’re taking into account cultural fit and whether candidates communicate their company’s values.”
The survey showed that 55 percent of recruiters use or plan to use mobile career sites to support recruiting efforts and are already seeing the benefits. In addition, 19 percent have seen an increase in quantity of hires and 14 percent say it improves time-to-hire. Fifty-one percent said they plan to increase investment in a mobile career site.
While mobile recruiting trends show promise, Finnigan said there is a disconnect between job seekers and recruiters. The survey indicated that 43 percent of job seekers use mobile in their search, but 59 percent of recruiters are investing nothing in their mobile career site, suggesting companies have a long way to go to make the mobile application and job search process more palatable.
Demand for skilled labor is high but supply is low, and the survey found 69 percent of recruiters expect hiring to become more competitive in the next 12 months. Thirty-four percent anticipate filling between 11 and 50 job positions in the next year, and 22 percent plan to fill more than 100 positions in the same period. Sales, operations and IT were the top openings recruiters are looking to fill.